Articles
- The Five Words Everyone Thinks and No One Asks Buried inside 'The Big Short' movie is a scene that should be studied by everyone who buys anything, or who hopes to sell anything to anyone. That would be all of us. Read more →
- Four Strikes: Copywriting Mistakes Nearly Everyone Makes I knew a guy who was one of the world's foremost authorities on the Soviet military. This man had credentials like no one else: Oxford educated, tons of awards and recognition, and he operated in the very highest circles. The thing is, he stank. And I mean that literally. Read more →
- The Sales-Objection Gauntlet: Can Your Product or Service Make It Through? Competition is fierce in many industries, wouldn't you say? As tough as that competition may be, there's an even-more-powerful foe to deal with, and it only weighs three pounds. It's the brain of your customer. Read more →
- Information Products: Why People Pay Good Money for Free Things They ask one question far more than any other, and it goes like this: "Loved your book, but I gotta be honest: I just don't understand why anyone would pay for information when there are literally billions of pages of free information on the Internet…" Read more →